Real estate recruiting

Real estate recruiting, run like a real sales organization.

Recruiting is the single biggest driver of brokerage enterprise value — and the one most owners are worst at. I've spent the last decade turning recruiting from a founder-hobby into a repeatable revenue engine. If you're serious about adding 30, 100, or 200 producing agents this year, this is what that looks like.

See the full system

$24M

Valuation raised on the back of this recruiting engine

9 mo

To hit the 170-agent milestone from a standing start

6-8

New agents / month average once the system is dialed in

What you actually get

Recruiting offer + positioning rebuild — what you say before you say anything.
Multi-channel outreach: DMs, email, phone, referrals, ex-agent reactivation.
CRM and pipeline architecture — every conversation tracked, nothing dropped.
Weekly KPI review with Pat: conversations, calls booked, agents signed.
Onboarding runway so new agents actually produce inside 30 days.

How it works

Recruiting as a system, not a personality

A charismatic broker/owner can drag a handful of agents across the line each quarter. A system does that every week whether you're on vacation or not. We install the scripts, the tools, the metrics, and the coaching cadence that make recruiting repeatable.

The four channels every brokerage should be running

Outbound to producing agents, warm-network referral pings, event and CE-class follow-up, and dormant-lead reactivation. Most brokerages run one or two — badly. We turn on all four with cadences that don't burn your name in the market.

How we measure success

Conversations per week, calls booked per week, sign rate, and — the only one that matters — GCI per recruited agent in the first 90 days. If those don't move, we don't keep working together.

When to hire your first dedicated recruiter

Usually around 5-8 signed agents/month you can no longer run the pipeline yourself. We help write the role, the comp plan, and the ramp — and we train them on the same playbook.

Free guide · 7 min read

The 7 recruiting KPIs every brokerage should track weekly

The scorecard we install inside every brokerage — from conversations booked to 90-day retention. What good looks like, and how to fix each metric when it drifts.

Read the guide

Frequently asked

What kind of brokerage is this a fit for?

Owners of an existing indie or franchise brokerage with at least a few producing agents, or a new-brand founder with capital and a real market to play in. Not for solo agents.

Is this a done-for-you service or a coaching program?

Both. We build the offer, the CRM, and the outreach infrastructure with you (done-with-you), then coach you and your team weekly. Nothing is left as a homework assignment.

How long before I see net-new agents?

Most partners have their first signed agent from the new system within 3-5 weeks. The engine compounds from there — momentum matters more than month-one volume.

Do you work with teams inside larger franchises?

Yes, as long as your franchise agreement allows independent recruiting. Most do.

Every engagement plugs into the same growth system. Explore the adjacent playbooks.

How to Recruit Real Estate Agents

The offer, outreach, and close framework behind 470+ agent hires.

Read the playbook

Real Estate Lead Generation

Exclusive seller and buyer appointments, not aggregator scraps.