For Brokerage Owners & Team Leaders

Your brokerage deserves agents who produce — not just join.

Most brokerages are stuck in the same cycle: recruit to the number, watch attrition erase the gains, start over. We built a different system.

This is a done-for-you growth platform that handles recruitment, onboarding, and retention — engineered specifically for brokerages that measure success in GCI, not agent count. The right agents find you. They ramp faster. They stay longer.

Proven results, not theory

Hire the consultant who's actually done it.

I'm Pat Chiarello. I built a brokerage from the ground up — not from a playbook. I personally recruited 170 agents in nine months to grow my brokerage, built a waiting list of 985 agents, and raised capital at a $24M valuation doing it. Since then, I've personally recruited over 300 agents for other brands. Tech is easy. Personally recruiting over 470 agents is not. Apply if you're serious about growth.

See the proof
Pat Chiarello, real estate recruiting leader

Pat Chiarello

Growth Strategist

0→170

Agents in 9 months

985

Agents on the waiting list

$24M

Valuation

Brokerage

Built from the ground up

Why it matters who you hire

Hire proof. Not theory.

Most consultants sell a playbook they've never run. Ask them how many they recruited!

Everything I build for my clients, I've already built and personally tested.

A proven growth strategist — Pat

A theorist or generic coach

Personally recruited nearly 500 agents, one conversation at a time

Has never personally recruited an agent; sells a playbook they never ran

Built a brokerage to 170 agents in nine months

Recycles case studies that aren't their own

Learned what works by trial and error so you don't have to

Has never carried real downside risk

Replicated similar results recruiting for different brands

Offers the same strategies and plan to all clients

Provides advice on overall brokerage operations, image and success

Provides advice limited to case study success

Works with one brokerage per market, by application

Sells the same package to everyone on your street

When your brokerage's future is at stake, you don't want recycled playbooks or generic case-study advice. You want someone who has done the work, replicated the results, and will treat your operation, image, and success as personally as their own.

The story.

How it all started: A brokerage built from zero — by hand.

Canada

Where the system was built

No roster, no brand recognition, no shortcut. Just a repeatable system for finding producing agents and a relentless follow-up game — built from scratch.

Florida

0 – 100 agents in 5 months

The first U.S. market. Zero to 100 agents recruited in just 5 months — proof the Canada playbook travels, powered by dialed-in ads and a personal recruiting pitch.

Nevada

Expansion into a third market

Same system, same follow-up, same results. The model held up in a new state — momentum compounding as recruited agents referred other top producers.

Texas

The next frontier

A dialed-in recruiting engine carried into one of the largest markets in the country, scaling the roster without losing the personal touch.

Nationwide

985-agent waiting list

Demand across the U.S. outpaced capacity, building a waiting list of 985 agents — concrete proof the system works coast to coast.

Capital Raise

$24M valuation

With the model proven coast to coast, the brokerage raised capital at a $24M valuation.

Those 170 agents weren't recruited by software. They were recruited by Pat using a refined process.

Proof, underwritten

The kind of results investors bet on.

The recruiting system Brokerage Growth is built on was strong enough for sophisticated investors to underwrite at a $24M valuation. When you hire me, you're hiring the person who built, tested, and refined that process — not a theorist reading from a playbook they never ran.

$24M valuation

Capital secured to fuel agent growth, technology, and market expansion.

Investor-grade story

A repeatable recruiting engine investors could underwrite with confidence.

Built to scale

Infrastructure designed to take the same model into new markets.

Agents recruited to various Brokerages and Teams.

The same system used to recruit 170 agents in nine months was successfully used to recruit for various Brokerages, Franchises, Teams and Independent Brokerages across the USA.

EXP Realty
Epique Realty
Realty One Group
ADT Realty
REAL Broker
REMAX
Keller Williams
Century 21
EXP Realty
Epique Realty
Realty One Group
ADT Realty
REAL Broker
REMAX
Keller Williams
Century 21

Creative Director

Meet, the visionary behind the designs.

I'm Julie Lalonde. I specialize in new brand buildouts — giving a brokerage an identity that finally matches its ambition. When a brand has gone stale, I refresh it from the ground up, sharpening the look, voice and feel so it commands attention again. And I create marketing assets agents actually want to use — creative that doesn't sit in a folder, but gets shared, posted and put to work in the field.

Julie Lalonde, Creative Director

Julie Lalonde

Creative Director

The Brokerage Growth system.

The exact playbook used to recruit hundreds of agents.

The growth engine

Four moving parts, one engine.

Everything a brokerage needs to grow from production — not just headcount. Starting with a full analysis of brand image, operations and processes, we build, run and optimize each part of the process.

These tools are table stakes. The difference is in the execution and support.

01

Recruiting

Fill the pipeline with producers

A proven acquisition system that puts your offer in front of licensed, producing agents — and books them onto your calendar without cold calling.

Paid social creative

Self-booking funnels

Branded recruiting pages

02

Onboarding

Productive from day one

The moment an agent signs, onboarding runs itself. Documents, compliance and tooling are collected, signed and stored — no chasing, no friction.

Automated step tracking

W-9 & direct deposit

CRM & tool setup

03

Retention

The platform they don't want to leave

Every tool an agent needs to run their business under one login — fully branded to your brokerage. The system they'd have to give up if they left.

One unified login

100% white-labeled

Built around your model

04

Production

Grow from output, not headcount

Motivated seller leads and accountability that turn your roster into a revenue engine — so the brokerage grows from production, not just bodies.

Motivated seller leads

Production dashboards

Agent accountability

The recruiting.

A repeatable engine that turns top producers into signed agents — without cold calls or chasing.

01Put the offer in front of producers

Scroll-stopping Facebook and Instagram ads — designed by our Creative Director Julie Lalonde — custom designed to reach licensed, producing agents who are quietly open to a move. The creative does the qualifying before anyone ever picks up the phone.

Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
Recruiting ad designed by our Creative Director
02Agents book directly with you

Qualified agents land on your calendar on their own. No cold calling, no chasing — Wake up to a day full of recruiting conversations with people who already raised their hand.

This week

Booked solid
Mon
Tue
Wed
Thu
Fri
9:00

Alex R.

Agent

Sarah M.

Realtor

Team Meeting

Internal

Dana S.

Agent

Jordan B.

Realtor

10:00

Taylor N.

Broker

Morgan K.

Agent

Casey W.

Realtor

Maria L.

Agent

Riley H.

Broker

11:00

Accountability Call

Internal

Sam T.

Realtor

Avery L.

Agent

Quinn J.

Broker

Peyton C.

Realtor

12:00

Blake M.

Agent

Reese D.

Broker

James T.

Realtor

Call with Pat

Brokerage Growth

Finley R.

Broker

1:00

Hayden G.

Realtor

Cameron F.

Agent

Drew A.

Realtor

Jordan E.

Broker

2:00

Logan V.

Agent

Taylor S.

Realtor

Shawn P.

Broker

Lena F.

Realtor

03They see what makes your Brokerage or Team different

Every agent gets a clear, branded story: The support, the training, growth opportunities, and the track record behind your Brokerage. By the meeting, they already want in.

Branded recruiting landing page preview
Brokerage GrowthHomeLearn moreBook a Meeting
Brokerage Growth
Join Today

Free Leads

Buyer & Seller Leads

Learn More
04You Close Them

Every prospect flows through one pipeline. Track each conversation, follow-up and offer — from first contact to signed agreement.

Prospects

Amy Foster

$920K · KW

Robert Mills

$1.2M · RE/MAX

Marcus Webb

$2.1M · Independent

Adam Wright

$770K · Independent

Chloe Bennett

$1.5M · KW

In Conversation

David Chen

$1.8M · eXp

Lisa Kim

$750K · Compass

Priya Shah

$1.4M · Coldwell

Jordan Reed

$680K · Sotheby's

Offer Sent

Hannah Brooks

$1.1M · Century 21

Ethan Park

$2.4M · Compass

Sofia Romero

$870K · eXp

Likely to Join

Tyler Brooks

$1.6M · KW

Nina Patel

$1.0M · RE/MAX

Recruited

Carlos Vega

$1.3M · Coldwell

Olivia Tran

$2.0M · Sotheby's

Brandon Hayes

$540K · Century 21

Rachel Singh

$1.9M · Compass

The onboarding.

The moment an agent signs, the work runs itself — productive from day one.

01Every step. Automated.

The second an agent says yes, their onboarding kicks off on its own. No manual setup, no chasing documents — every step is triggered, tracked, and completed without me lifting a finger. By the time we talk, they're already moving.

Agent Onboarding

Step 6 of 10

Complete every step to unlock full access.

Welcome to your brokerage

Welcome & orientation
Policies & procedures
Getting paid (W-9 & direct deposit)

Technology & tools

Your CRM
Managing transactions
Team communication
Virtual office overviewIn progress

Wrap-up & next steps

Your agent profile
Marketing & branding
Setting up for success
02Documents collected automatically.

W-9, direct deposit, policies & procedures — every document the brokerage needs is requested, signed, and stored automatically. No PDFs over email, no chasing signatures, nothing slipping through the cracks.

Document vault

Auto-collected
W-9 & direct depositSigned
Policies & proceduresSigned
Independent contractor agreementSigned
Compliance acknowledgementStored

The reason they stay

The platform they'd have to give up.

Recruiting gets agents in the door. This is what keeps them. Every tool your agents need to run their business — under one login, fully branded to your brokerage. The system they'd have to walk away from if they ever left.

Your Brokerage · Reporting
BYour Brokerage
Search anything…⌘K
M

Main

Dashboard
The Wall
Agent Roster
Calendar

Business

Reporting
University
Resources
Market Data

Tools

Marketing
Vendor Directory
Onboarding complete

Reporting

Your production, cap progress, revenue share, and downline at a glance.

OverviewProductionRevenue Share
Cap ProgressJun 1, 2026 – Jun 1, 2027

Used

$18,750

Remaining

$6,250

Cap

$25,000 (75%)

Total earned

$48,300

Paid

$32,100

Pending

$16,200

Recruiter bonuses

$4,820

My Upline

JL

Jordan Lane

Sponsor · since 2024

My Downline (24)

5 levels

L1

8/8

8 total

L2

6/7

7 total

L3

4/4

4 total

L4

3/3

3 total

L5

2/2

2 total

The complete growth engine

Your territory. Your listings.

Two halves of the same engine: an exclusive partnership that locks down your market, and a motivated-seller machine that keeps your agents busy with real listings.

01 — Your territory

By application only

I take on a limited number of brokerages at a time. Fit and ambition matter more than budget.

One brokerage per market

I work with a single brokerage per territory. Yours, exclusively — your competitors stay locked out.

A partner, not a vendor

I'm in it with you — aligned on outcomes, not invoicing hours. The wins are shared.

Live market map

Open Claimed
Los Angeles, CAPhoenix, AZDenver, CODallas, TXChicago, ILAtlanta, GATampa, FLNew York, NY
Limited markets remaining — secured first-come, first-served.

02 — Your listings

Once your market is locked, we fill it: grow from output, not just headcount.

Service available now

Most brokerages obsess over recruiting and forget the other half of the equation: listings. We run a dedicated motivated-seller lead generation system that feeds your agents qualified homeowners who are ready to sell — not tire kickers, not "just looking." Real sellers. Real appointments. Real commissions.

The same direct-response engine that recruited 170 agents is applied to seller prospecting: platform-native creative, precise audience targeting, and a follow-up system that turns leads into signed listings.

Get Seller LeadsLimited capacity per market

Live results

2,400+

Motivated seller leads generated

68%

Contact rate — sellers who answer the phone

$12M

Listing pipeline from seller leads

What you get

  • Pre-qualified seller leads delivered weekly
  • CRM integration & follow-up sequences
  • Creative, landing pages & call scripts
  • Performance dashboards & weekly reports

The engagement

Simple to start.
Built to scale.

A guided partnership from first call to compounding growth — with our team owning the heavy lifting at every stage.

01

Discovery & Setup

We learn your brokerage inside out, build your custom growth plan, and stand up the system — branded to you and live in days, not months.

02

Launch & Recruit

Your pipeline goes live. Producing agents start booking onto your calendar and motivated sellers start flowing — while you stay focused on closing.

03

Grow & Scale

Agents producing, listings landing, retention compounding. We stay on the engine with you, optimizing every step as the brokerage scales.

Questions

Questions. Answers.

By application

Bring on the consultant who's already done it.

I partner with a small number of brokerages at a time. If you're serious about building something real, let's see if your market is still open.