Lead generation
Real estate lead generation that produces appointments, not aggregator scraps.
Zillow, Realtor.com, and every "shared lead" service sell the same lead to five agents at once. We run a direct-response engine — paid media, landing pages, and a live qualification team — that delivers motivated sellers and appointment-ready buyers to your brokerage, exclusive to your market. This is the same engine that powers Brokerage Growth's own recruiting pitch.
$29
Cost per lead — a fraction of the industry average
100%
Exclusive to your brokerage — never shared
24-48h
From opt-in to qualified appointment
What you actually get
- Dedicated ad accounts and landing pages, fully white-labeled to your brand.
- Motivated seller campaigns — homeowners actively deciding to list, not curiosity clicks.
- Buyer campaigns filtered by price band, financing status, and timeline.
- Live qualification calls before any lead hits your agents' phones.
- Weekly reporting: cost per lead, cost per appointment, cost per closed deal.
How it works
Why aggregator leads keep failing you
The seller-lead engine
The buyer-lead engine
How this ties into recruiting
Cost per closing calculator
What is a lead actually costing you?
Cost per lead is the wrong number to optimise. Move the sliders to see what each closing costs once conversion rates are applied — that is the number that decides whether your lead budget pays for itself.
What you spend per month on lead acquisition.
Portal and aggregator leads commonly run $150-$300.
Shared portal leads: 3-8%. Qualified exclusive leads: 20-35%.
Most brokerages land between 20% and 40%.
One side of the transaction, before splits.
The portion your brokerage keeps after the agent split.
Per month, at these numbers
- Leads
- 25
- Appointments set
- 1.5
- Closings
- 0.4
- Cost per appointment
- $3,333
- Cost per closing
- $11,111
- Gross commission generated
- $4,050
- Brokerage revenue
- $1,012
Return on lead spend
-80%
At these conversion rates the lead spend does not return brokerage revenue. Lowering cost per lead or raising the lead-to-appointment rate are the two levers that fix it fastest.
Illustrative model only. Actual results depend on market, price band, follow-up speed and agent capacity.
Lead generation library
Best real estate lead generation strategies
Eight channels ranked by cost per closing, not ease of purchase.
Real estate lead generation companies compared
The four vendor models, what each really costs, and who each fits.
Should you buy real estate leads?
When buying works, and the three cases where it never will.
Cost per real estate lead (with calculator)
Benchmarks by channel plus a cost-per-closing calculator.
Exclusive vs shared leads
Why exclusivity swings close rate further than price does.
How to get real estate seller leads
Seven listing-side channels ranked by cost per appointment.
Frequently asked
What does a lead actually cost?
Costs start as low as $29 per lead — well below the industry average, where portal and aggregator leads routinely run $200 or more each. Your exact number depends on market and price band, and gets sized to your market on the fit call.
Are these leads exclusive?
Yes. Every lead is generated on your ad accounts and delivered only to your brokerage. Nothing shared, nothing resold.
Do you replace bad leads?
We qualify leads live before hand-off, so 'bad' leads are rare. When one slips through, we credit or replace it — no debate.
Can I plug this into my existing CRM?
Yes. We integrate with Follow Up Boss, kvCORE, Sierra, Chime, HubSpot, and most common brokerage CRMs. If you don't have one, we set one up.
Related services
Every engagement plugs into the same growth system. Explore the adjacent playbooks.
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